Sidikat's Portfolio
LinkedIn Ghostwriting
First, some full disclosure (i.e., what I do and don't believe in and my capability as a ghostwriter):1. If you expect to go viral overnight, I am not the ghostwriter for you.2. I don't support joining trends that are unrelated to your niche just for virality (unless it helps reach a goal).3. I don't support engagement pods, no matter how horrible engagement is at the start (it grows with time and authenticity).4. I design graphics, carousels, and cheatsheets at an additional cost.
Key Results & Actions
→ 66% growth in client's LinkedIn followers within 3 months
→ 63% increase in client's engagement rate within the first week
→ Clients featured on podcasts & publications within 3 months
→ Client received Top Entrepreneurship Voice badge
Short-Form Posts
#1
The most valuable currency in business is not money.It has nothing to do with venture capital, revenue, or profit.The most valuable currency in your business is trust.→ Trust from customers
→ Trust from your team
→ Trust from investors
→ Trust in yourselfTrust is the foundation of every transaction and partnership.
It determines whether you have a sustainable business.You need trust to raise money and retain employees.
Your need trust to sell and retain customers.So, how do you cultivate trust in your startup?By leading with…
- transparency
- consistency
- and a relentless dedication to your mission.Stick with your purpose and to your words.Never lie to the people you work with or omit truth.And whatever you do, never sell lies to your customers.Without trust, even the best businesses are nothing but a house of cards.—P.S. Do you trust the people you work with?----------------------------------------
#2Whenever I am asked, “What do you do for a living?” I want to answer, “Whatever it takes.”I remember the early days of my career.
I was a corporate worker by day, DJ by night.I would go to work until 5 pm, prep some music to DJ at night, get back to my place super late, and have to go back to my very sad job again the next day.One time, I got home at 4 am and had to go to work at 7.
The trick = Red Bull + coffee (so much caffeine that I got the shakes 😅)But why did I go that far?Because I had a dream, and I was willing to do whatever it took to get there.I didn’t become a DJ or stay in corporate long enough to climb up the ladder.But while I was pursuing both these endeavors, I gave them my all, which has helped me get to where I am today regardless of certain things not working out along the way.So whenever I am asked, “What do you do for a living” I want to answer, “Whatever it takes,” because that is what I do.Not just consulting, not just building a startup, not just communications and marketing, but whatever it takes.Whatever it takes to see my dreams and vision through.I share this because I think it’s much better to fail at something you have given everything to.Do whatever it takes, and if you fail…
Well then, as Samuel Beckett once said,
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”---------------------------------------
#3The most successful entrepreneurs aren’t just business owners.They're leaders.❌ They don’t just delegate tasks
✅ They inspire their team to strive for excellence❌ They don't merely chase profits
✅ They build a purpose-driven company culture❌ They don't fear failure
✅ They embrace it as a stepping stone to innovation and growth❌ They don't work in isolation
✅ They foster collaboration and value diverse perspectives❌ They don't focus solely on the present
✅ They strategically plan for the future.Are you a leader, or are you just a business owner?
Long-Form Posts
#1I applied for a night shift at McDonald's because I thought it would make me successful.Why not?→ Jeff Bezos worked at McDonald's
→ Margot Robbie worked at Subway
→ Brad Pitt waved at passing customers in a chicken costumeIs it hard to see why I thought I was headed in the right direction?Let's go back to 2020.I left my corporate job to "follow my passion," a standard procedure in every entrepreneur's story.I wanted to build Whatsnxt but knew it wouldn't pay the bills anytime soon.
I had to find a job. Getting a night shift at McDonalds made sense at the time.During the day, I planned to learn more about coding the app and speaking to users, potential investors, etc.Long story short, I didn't get the job.
Because COVID happened 👀.But why do I share this story?Randy Pausch wrote in his book 'The Last Lecture,'
"Brick walls are not there to keep us out. They are there to show us how much we want something."Sometimes, what we really want is different from what we think we do.
Then, we validate how much we want it by what we choose to do in the face of challenges.Although I didn't get the job, it was during covid I started researching the problem I wanted to solve with Whatsnxt.I came up with more ideas and even worked on a prototype
(one my design team has now thrown in the trash😅 More on that later.)There will always be obstacles, doubters, mistakes, and setbacks.
What you do in the face of these is what matters the most.With hard work, perseverance, and self-belief,
there is no limit to what you can achieve.Note: this was my first post for this client and received over 6,500 impressions with only 600 followers-----------------------------
#2
Building a great startup is like creating a masterpiece painting.You start with your blank canvas
↳ an idea that keeps you up at nightThen, you start adding layers upon layers of decisions and actions.Some work out brilliantly. Some require a do-over.The canvas, much like a startup, evolves through constant creation and refinement.Mistakes aren't roadblocks; they're stepping stones.You see them as opportunities to learn, grow, and do better.Not as excuses to quit - a mindset that distinguishes true entrepreneurs.But above all, you are not afraid to paint outside the lines.Great masterpieces are born from the willingness to…→ take risks
→ experiment boldly, and
→ defy conventional norms.A masterpiece business, much like a painting, is built upon lessons learned and challenges overcome.It should be a testament to your resilience, adaptability, and unwavering commitment to your vision.In the journey of entrepreneurship, you need to learn from every battle, fight through the challenges, and grow stronger with each passing day.You need to keep building and never hesitate to paint outside the lines.---
P.S. Are you building a masterpiece business?
Like what you see?
Contact me to reach your life and career goals through LinkedIn. Would love to know where you wish to be and how I can help you get there.